How to Choose a SEO Company
It is no secret that search engine optimization (SEO) is a must if you want to help your website get recognized by the popular search engines. Whether you have been struggling to handle your own SEO, or you just know you do not have the time necessary to dedicate to this part of growing your business, there are some tips to keep in mind when looking for a SEO company.
Many SEO companies make some pretty outrageous promises, including that they can guarantee that your site will receive a number one ranking on Google. If an SEO company is promising this, just walk away…quickly. No company can guarantee this, and Google has made that perfectly clear as well.
Do Some Research
Take the time to do a little research on any SEO company that seems like it might be a good fit. Google is a great place to get information, and if the company is running a scam, you will find information about it here.
You should also check the company’s Better Business Bureau grades. If they have a low grade, or are not even recognized by the BBB that might be a good reason to move on to a different company.
Ask for Examples and References from Previous Websites and Clients
A reputable company knows that previous, happy customers are a great way to spread the word, so if the company is not willing to share this information, or if they cite confidentiality, they are more than likely not a SEO company that you want to do business with.
Consider Your Needs
Take a look at the keywords that will best capture the essence of your business, and see if the company has any other websites that they have optimized using those words. If not, ask for their website’s keywords so you can see how they rank. If the company does not rank well with their own keywords, you cannot expect them to work well for yours.
If you are a brick and mortar business, you will want to take full advantage of local SEO, so make sure the company can handle those requests as well.
You will also want to make sure that the Los Angeles SEO company you are looking at does not do automatic submissions, as this will result in your site being banned.